Many of Cult Hera's eye-catching pieces, from their flowing tunics to their bandeau-style blouses, used to be PET bottles: the brand is committed to using upcycled textiles in an increasing number of items in their inventory. They also believe in manufacturing just the right amount of items in their Cali workshop: you'll find that some of their pieces are made to order, with a production time ranging from 10 days to three weeks, and that their fabrics are manually printed using a proprietary waterless method.
As their founders say, "by being in touch with our true selves, with our true purpose in life, we can dispense with unnecessary objects and imaginary needs, and turn our attention to what is truly essential in life." Slow and steady, Hera Culture sure wins the race to our hears (and our forever closets).